If your answer is no, do not feel alone. Many artists find scattered, ineffective marketing plans steer their art careers off course.
Just as with your art, only you can make a success of your art career. When you learn to focus on what is valuable, then organize and execute around your priorities, you create success.
You may be trying to do too much, or you just as likely are doing too little, or at least too little of the most important items on your marketing agenda.
While you can’t expect to fully learn how to get on track by reading this blog post, you can use it as a stimulus to start making improvements to your art marketing. Your hard work creating your art deserves the best you can do to get it introduced to your top prospects for buying it. Don’t let your art career suffer because your marketing is failing.
There are many other ways artists sabotage their careers, but most have paths that lead back to one or both of the points above. The first thing you can do is determine you are going to improve your art marketing. Work on creating a simplified art marketing plan that focuses only on those things with greatest potential return on investment.
There are opportunities everywhere. Much of it is nearby. If you are not producing results from your warm market, which is people you know and people they know, then you are missing your easiest sales. In all but the rarest cases, it is easier to be well known and successful in your home town, state and region than in some distant place where you are a stranger.
Neither being an introvert nor being afraid is an acceptable excuse for not networking. Unless you have a reliable partner, you have to carry your own art marketing water.
A crucial step is to make a plan to achieve recognition with your best, and most highly valuable prospects. Then work on your networking to get introductions. Know in advance what you want and from whom you want it. This will keep you from wasting time pursuing phantom, useless prospects. Having a thought out strategy on how to ask for help, get referrals and introductions, and producing an affordable means to reward your supporters is what will make your networking successful.
People are naturally inclined to help those who have first helped them, or given them something. If you seek in your networking to help others first, the gain to your art career on the backside will be magnified. As you meet more people, it becomes easier to connect others. You can build a reservoir of good feelings and reciprocity by being generous, interested and helpful with others before you ask for their help.
With determination, you can overcome virtually any obstacle. Proof of this is evident in abundance from people who refuse to let handicaps and disabilities keep them from making a difference with their lives. Researching to determine how other successful artists promote their art is the first step. You don’t hesitate to learn art making techniques from the best artists. Make it a habit to learn how top artists operate their art businesses.
Whether you learned how create art in school, or you are self-taught, you instinctively know the struggle to win awareness, create demand and sell your art is a constant battle. Your path to success is paved with your intentions and actions. Committing yourself to a disciplined approach towards making your art and marketing your art, and giving both adequate amounts of your time and energy, is how you will make your art career thrive.
I recognize these words are not systematic instructions on how to do the things discussed above. Moreover, there is much more to a successful art career than what is covered here. Nevertheless, if you can use these thoughts to wrap your head around how you want your art career to look in five or ten years, and what methods you will use to help you get there, then you will have made a good start.