It is natural to want to know what types of art will sell best in the coming year. 

As the art market continues to evolve and transform, artists, collectors, and dealers need to stay informed about the kinds of fine art that will be in demand in the coming years. Those looking to invest in the art market are often interested in knowing what kinds of art will be most profitable in the next few years.

In this blog post, we will discuss the trends in the art market and provide an outlook for what kind of fine art will be selling best in 2023. We will also review critical factors that can influence the artwork’s success in the art market.

Art marketing trends and predictions.

One can predict what kind of fine art will sell best in 2023 to some degree. Still, it’s hard because the art market is affected by so many different things, like the economy, cultural trends, and the tastes of individual collectors.

But there are some trends that could affect the market, like the growing interest in diversity and inclusion, the growing demand for sustainable and eco-friendly art, and the continued popularity of digital and new media art. In the end, a piece of art’s success will depend on how good it is, how original it is, and how much collectors like it.

How will the increasing interest in diversity and inclusion affect the art market in 2023?

The increasing interest in diversity and inclusion in the art world will likely impact what kind of art will sell best in 2023 and beyond. One potential impact is an increased demand for works by artists from underrepresented groups, such as artists of color, LGBTQ+ artists, and artists with disabilities. This movement could help these artists get more attention and money, and it could also lead to a wider range of art being shown and collected.

Another potential impact is that fine art collectors and corporate art buyers at major institutions may place a greater emphasis on diversity and inclusion when making purchasing decisions and may be more likely to support organizations and initiatives that promote equity and representation in the art world. For example, a shift in the types of art being exhibited and collected and greater awareness and appreciation of the perspectives and experiences of historically marginalized groups are likely.

Overall, the increasing interest in diversity and inclusion will likely bring about positive changes in the art market by fostering a more inclusive and representative environment and supporting a more comprehensive range of artists and art practices.

What kind of sustainable and eco-friendly art will sell best in 2023?

There are several ways in which the growing demand for sustainable and eco-friendly art may manifest in 2023 and beyond. Some examples of this trend could include:

• An increased focus on artworks made from sustainable or recycled materials, such as repurposed or upcycled paper, wood, or plastic.
• Growing interest in artworks that explore environmental themes or issues, such as climate change, pollution, or the natural world.
• A rise in the popularity of artworks created using eco-friendly techniques or methods, such as digital art or printmaking processes that use non-toxic inks or solvents.
• Greater awareness of the environmental impacts of the art world, such as the carbon footprint of art fairs and exhibitions, and a push towards more sustainable practices and initiatives within the industry.

Overall, the growing demand for sustainable and eco-friendly art reflects a broader trend toward sustainability and environmental consciousness and is likely to be driven by collectors and institutions looking to support artists and practices that align with these values.

What type of digital and new media art will sell and be most popular in 2023?

It is difficult to foresee what types of digital and new media art will be most popular in 2023, as trends in the art world can change rapidly due to the influence of numerous factors. It seems certain that the following types of digital and new media art may grow in popularity in the coming years:

• Virtual reality (VR) and augmented reality (AR) art: These immersive technologies allow artists to create interactive, multi-sensory experiences that can transport viewers to other worlds or alter their real-world perceptions.
• Digital installations and projections: Artworks that use projection mapping, LED displays, and other digital technologies to create large-scale, immersive experiences that engage the viewer’s senses.
• Net art and online exhibitions: The proliferation of the internet and social media has created new opportunities for artists to share their work online and reach global audiences. This trend is likely to continue in the coming years, with an increasing number of artists exploring the potential of the web as a platform for creative expression.
• Interactive and participatory art: Artworks that invite viewers to engage with the artwork in some way, such as by touching, moving, or manipulating objects or sensors. Such art often uses digital technologies to facilitate interaction and can create unique, personalized experiences for the viewer.

Overall, the popularity of digital and new media art will likely continue to grow in the coming years as artists and collectors alike continue to be drawn to the possibilities offered by new technologies and platforms.

What demographics are most likely to buy digital and new media art?

It is hard to generalize about who is most likely to buy digital and new media art because the art market is so diverse and includes collectors of all ages, backgrounds, and locations. But younger collectors who have grown up with digital technology and are more familiar with digital and new media art may be more likely to buy these works. Digital and new media art might also appeal to collectors who are interested in modern art and are willing to try out new ways of making art.

Additionally, the growing popularity of online art sales platforms and virtual exhibitions has made it easier for collectors to discover and purchase digital and new media art from anywhere in the world, which may have broadened the pool of potential buyers for these types of artworks.

In the end, the types of people who are most likely to buy digital and new media art may depend on the art or artist in question, as well as how the art is shown and sold in a larger context.

Some examples of digital and new media art and its creators.

Digital and new media art include a wide range of art forms and practices that rely heavily on digital technologies or media. Some examples of digital and contemporary media art include:

• Virtual reality (VR) and augmented reality (AR) art: VR and AR art can include immersive experiences that use VR or AR headsets or devices, as well as more traditional forms of art, such as paintings or sculptures, that are enhanced with digital elements or interactivity when viewed through a smartphone or other device. Artists working in this field include Chris Milk, Rachel Rossin, and David McLeod.
• Digital installations and projections: These artworks use projection mapping, LED displays, and other digital technologies to create large-scale, immersive experiences that engage the viewer’s senses. Examples of artists in this field include Rafael Lozano-Hemmer, Jason Bruges, and Jenny Holzer.
• Net art and online exhibitions: Net art refers to artworks created specifically for the internet, often using a combination of text, images, audio, and video. Online exhibitions are exhibitions of art shown and accessed entirely through the internet. Some notable artists in this field include Cory Arcangel, Olia Lialina, and Vuk Ćosić.
• Interactive and participatory art: These artworks invite viewers to engage with the artwork in some way, such as by touching, moving, or manipulating objects or sensors. These types of art often use digital technologies to facilitate interaction and can create unique, personalized experiences for the viewer. Artists working in this field include Rafael Lozano-Hemmer, Maya Lin, and David McLeod.

Overall, digital and new media art is made by a wide range of artists who use different technologies and platforms to try out new ways to express their creativity.

How much does digital and new media art threaten the traditional fine art market?

Digital and new media art is a part of the art world that is still pretty new and changing quickly, and as such, it is nearly impossible to forecast its impact on the traditional fine art market. On the other hand, it is understandable how some may view digital and new media art as a threat to traditional forms of fine art.

Because these digital artforms use materials and methods that aren’t usually used in art, they present a challenge to long-held ideas about what “art” is. Conversely, some people might see digital and new media art as a natural progression of the art world and a chance for artists and collectors to try out new ways to be creative and express themselves.

It’s important to remember that the art market has always been able to adapt to and use new mediums and technologies. Over time, digital and new media art are likely to become more mainstream and accepted, while traditional forms of fine art will still be around. It may also help to grow the market by bringing in new collectors and viewers.

Where can artists learn more about creating digital and new media art?

There are several ways to learn more about creating digital and new media art, depending on your interests and goals. Some options might include the following:

• Taking online or in-person classes or workshops: Many art schools and institutions offer classes or workshops focused on digital and new media art, which can provide a comprehensive overview of the tools, techniques, and concepts involved in this field.
• Seeking out mentors or artists to work with: Many artists working in digital and new media art are happy to share their knowledge and experiences with aspiring artists and may be able to provide guidance and mentorship as they develop their skills.
• Participating in online communities and forums: Many online communities and forums dedicate their content to digital and new media art. In addition, you can connect with other artists and learn about new techniques and technologies.
• Reading books and articles about digital and new media art: There are many books and articles available that explore the history, theory, and practice of digital and new media art, which can provide a deeper understanding of this field.

Overall, the best way to learn about digital and new media art will depend on your learning style and goals. Experimenting with various approaches and resources may help you find what works best.

What should older, traditional artists do to sell their art to younger generations?

It is natural to feel concerned about the potential challenges and changes that come with age, and as an artist, it is essential to stay current and engaged with your craft. However, it is important to remember that age is just one factor that can influence an artist’s career, and artists of any era can find success and fulfillment in their work.

Consider exploring new techniques or mediums that may appeal to younger audiences. For example, oil painting is a traditional and respected art form, but adding digital or new media art elements to your work could help you reach new audiences and show off your skills in a modern setting. Also, being active on social media and other online platforms can help you connect with potential collectors and audiences of any age.

It is also helpful to look for opportunities to show your work in galleries or exhibitions that cater to a younger audience or to take part in artist residencies or other programs that help you connect with new networks and communities. Finally, don’t be afraid to seek out the support of other artists or professionals who can help you navigate the challenges of the art world and find ways to continue growing and evolving as an artist.

How can artists improve their works’ quality and originality and appeal to potential collectors?

There are several things you can do to improve the quality, originality, and appeal of your art to potential collectors:

1. Practice and refine your skills: The more you practice your craft, the better you will become at creating high-quality, well-crafted artwork. For example, consider taking classes or workshops to improve your technical skills or seek opportunities to work with more experienced artists who can provide guidance and mentorship.
2. Experiment and take risks: Originality and creativity often come from stepping outside your comfort zone and trying new things. Consider exploring new techniques, mediums, or subjects, and don’t be afraid to take creative risks and try something different.
3. Research your audience and market: Understanding the preferences and interests of potential collectors can help you create art that is more likely to appeal to them. Research galleries, exhibitions, and collectors that align with your style and vision, and consider ways to tailor your art to meet the needs and interests of these audiences.
4. Promote your work: Getting your art in front of potential collectors is essential to building an audience and selling your work. Consider exhibiting your art in galleries or online, participating in artists’ open studios or other events, and promoting your work through social media and other online platforms.
5. Seek feedback and critique: Receiving constructive feedback from other artists, collectors, or curators can help you identify areas for improvement and develop a more refined and polished body of work. For example, consider joining artist communities or groups or finding a mentor or advisor who can provide guidance and critique.

There are things fine artists can do in 2023 to help them get their work to market efficiently:

• Create a solid online presence: In the digital age, having a robust online presence is essential for fine artists to reach a wider audience. The foundation is a website or online portfolio showcasing your work and active social media accounts where you can share updates and engage with potential buyers.
• Participate in art fairs and exhibitions: Art fairs and shows can be an excellent way for fine artists to showcase their work and get noticed by galleries, collectors, and other industry professionals. Look for events that align with your artistic style and target audience, and follow any submission guidelines carefully.
• Network with other artists and industry professionals: Building relationships with other artists and industry professionals can be a valuable way to learn about new opportunities and get your work in front of the right people. Consider joining artist associations or communities for artists, and don’t be afraid to reach out to galleries or other industry professionals directly to introduce yourself and your work.
• Consider working with a gallery: Working with a gallery can be a helpful way for fine artists to get their work in front of a wider audience and sell their artwork more efficiently. If you’re interested in working with a gallery, be sure to do your research and find a reputable one that aligns with your artistic style and goals.
• Stay updated on industry trends and developments: Finally, fine artists must stay current on industry trends and changes to adapt and stay relevant in a constantly changing market. Artists should keep informed about new technologies and platforms and remain engaged with the art world through events, conferences, and other industry gatherings.

What kind of subject matter sells best, such as landscapes, or abstract art?

If you are reading this post and looking for ideas on popular art subject matter, I recommend reading What Kind of Art Sells Best? It’s an evergreen post that I keep updated, so I suggest bookmarking it for future reference. You’ll also find it has a wealth of resources for researching art subject matter trends.

Macrotrends and Micromarketing for Fine Artists

Besides this free blog, I also publish AMXtra, which is a premium newsletter for artists. While I understand the value of having a grasp on macrotrends as discussed here, I believe you can enjoy a more fulfilling career by focusing on your smallest viable audience to market your art.

Selling to your PoP (Pocket of People), aka micro-tribe, is a core topic that my AMXtra readers and I continue to explore because the return on investment is high.

PoPs lead to patronage.

I advocate making intentional connections. Find out who can help you and get to know them. That is something you can do even if it sounds hard and scary.

When you do breakthrough and make a genuinely helpful connection, you’ll agree that the payoff was worth the pain.

Direct sales are more rewarding.

And not just in sales, but in making sales with the greatest satisfaction. Selling art through third parties like galleries is financially rewarding but lacks the ability to make connections with your collectors. Experiencing firsthand the joy and excitement that owning your art brings is truly priceless.

Inspired living. Creative marketing.

AMXtra is edited to encourage artists to live inspired lives and to make art marketing as easy for them as possible. Artists of all ages and skill levels are welcome to join and prosper. In addition to the twice-monthly digital newsletter, subscribers get a recorded interactive Livestream for each issue, access to a global group of artists working on similar goals, and a huge library of information about art marketing.

It’s intentionally priced to be affordable and available for all artists everywhere. Give it a try and you’ll be glad you did. I invite you to subscribe to AMXtra today.