How to Market Art with Simplicity, Sanity, and Integrity
Half a lifetime ago, I began a mission to help artists answer one question. How do I get my work to market? It remains a vital and consistent preoccupation for them and me because the need never changes.
If you prefer to watch and listen, here is this post’s content with captions and narration .
Constant Need and Constant Change
While the need is constant, the methods keep changing. I launched this blog in 2005 to share my art marketing knowledge and promote my first book, How to Profit from the Art Print Market. Since then, I’ve stayed busy writing 600+ weekly blog posts and five more art marketing books. I also created dozens of online courses and live and online workshops. You can see the evolution of the art business and my thinking in them.
Creating that much content and training is due to an evolving marketplace. In 2005, the art print market was already pushing past the pinnacle of its best years. From the late 1980s to the early 2000s, the print market was flush with success.
Those were the days, my friend…
Numerous artists took advantage of prevailing opportunities in the print market to become multimillionaires. Many more made substantial six-figure incomes during those heady times. Unfortunately, the market turned and the path they took is no longer available.
There is still money to be made in the print market, but not like it was back in the day. Seeing changes develop drove me to find new ways to help artists. And along came more books, courses, and workshops.
You might be wondering…
Where are the opportunities for artists today?
That’s a great question. Indeed, the world has changed, and things are much different from the time when I entered the art business. Because there is no one-size-fits-all pat answer, my best answer is a question.
“What do you want to happen—what is your vision for your art life?”
Getting what you genuinely want is the key to happiness and success.
Your wildest dreams are possible when your expectations align with your resources and capabilities.— Barney Davey
On becoming self-fulfilled…
Self-fulfillment is the key. When you have it, all other achievements become welcome window dressing to your life. If you believe striving with clear intentions can make you happy, then imagine how you’ll feel when you get there.
How does becoming self-fulfilled apply to your art business?
It’s not the number of sales or the money you make that leads to self-fulfillment. If anything, I find when artists prioritize those things, they end up unhappy and frustrated.
So, what is the answer?
Be honest with yourself. When you know what you want and that you can get it, then you are on the path to success as you define it.
If you want to live a happy life, tie it to a goal, not people or things. – Albert Einstein
How can I help you?
In my bestselling book, Guerrilla Marketing for Artists, two early chapters are:
- Art Career Goals, Dreams & Vision
- Assessing Your Resources
An easy way to learn is to read the book and follow the advice in it. Another better way is to join the Art Marketing Toolkit program. It’s my new weekly interactive online training for artists. When you enter the program, you get the book as a PDF download.
Here’s the best part…
Well, two things to be precise.
- Membership in the Art Marketing Toolkit is only $4.99 per month when you join now to lock-in the low charter rate. You are guaranteed that rate so long as you keep your subscription.
- I’m teaching the content of the book in the online interactive training.
Learn from the best—your fellow artists
By learning from the best, I mean membership is your chance to learn from other artists and me about goals, dreams, and vision and how to apply the knowledge to your situation. You’ll also discover how to assess your resources so you can make an honest evaluation of how well your goals align with your resources and capabilities.
While those things are super important, they are just the beginning. There is so much more to share and help you become a happy, self-fulfilled artist.
Get in now we start soon
The first weekly session begins on Friday, October 16, at 11 AM, Mountain Standard Time. Get all the details and join here ArtMarketingToolkit.com.
Besides the interactive, collaborative training, you’ll have access to recordings of the live sessions. There will be checklists and to-do lists that accompany each chapter to download for your personal use.
You’ll like and use these bonus mini-courses:
- Legal Issues for Artists
- The Artist Bio & the Artist Statement
There is much more in it for you as a member of the Art Marketing Toolkit. It’s all aimed to help you become a happy, self-fulfilled artist, which is my goal for all members, including you. I want you to know what is possible and to work your plan that will make your dreams come true.
Simplicity, Sanity, and Integrity
I don’t want to complicate your life and make you crazy. I don’t want to push you into doing things that make you feel uneasy to think about, much less do them. Instead, I want you to slow things down. That happens when you focus on mastering one thing you deem essential to your art business. Time slows when you progress a step at a time. Get one thing done and move to the next.
If you stick with it, you will succeed. I am counting on the online interactive method to motivate and encourage you to stay involved.
Achieving self-fulfillment and greatness as you define them
When you feel good about what you are doing and don’t feel overwhelmed doing it, you’re on the path to greatness on your terms.
That’s how to achieve lasting self-fulfillment. Do this right, and the rest will fall in place.
I hope you will do yourself a favor and me an honor—Please join me in this adventure into self-fulfilled art marketing. My goal for the weekly sessions is to make them lively, informative, and uplifting. Let’s figure out what your goal is and work on it. My advice is to join now as you’re thinking about it.